Ad Armor saves you money by driving clicks to free SEO listings instead of expensive paid search ads by pausing and unpausing keyword variations. It works by providing you with a negative keyword list to upload to your ads account which will cause ads to stop showing on keywords where you have a top organic rank. When keywords need to be unpaused, Ad Armor will provide you with a new negative keyword list to replace the existing list.
You have complete control over the decisions that Ad Armor makes and the keyword lists that it utilizes. You set all of the rules and thresholds, which you can adjust at any time.
Only the search query variations in the negative keyword list will be paused. The main keyword and other variations will continue to run ads. For example, if the main keyword is “Nike Shoes”, and the variation on the negative list is “Size 8 Nike Shoes for Women”, then only this specific variation will be paused.
The effect is that you will save money when the keyword variations are paused, without sacrificing traffic or performance. You can then re-allocate freed-up ad spend to other keyword terms in your account to drive more leads or sales from other keyword sources.
Visit the help center to learn about these important topics' Ad Suppression ':
- Selecting Search Queries to Monitor with Ad Armor
- Setting up Ad Armor campaigns in TSM
- Setting up your negative keyword list in your ads account
- Metrics to Use to Measure Success