The Keyword Layout Report shows the frequency that ads appear on each keyword along with the organic layout of the SERP (search results page) for each keyword. It is useful for determining paid ads strategies if you are also advertising on PLA. For keywords that have a low PLA presence, it makes sense to ramp up your PPC efforts to balance out the missing section. We also recommend that you use Ad Armor to review when to suppress ads in favor of driving clicks to free organic listings.
Column definitions:
- PPC %: Share of crawls that contain paid search ads.
- PLA %: Share of crawls that contain shopping ads.
- Organic Section %: Share of crawls that contain the organic section.
- Organic Order: The page order where this section appears. If the Section Order is not a whole number, this means that the section appeared multiple times on the page with other sections in between. This stat is the same as Average Section Page Order found in custom reports.